![]() Number of visitors who have skipped a specific step or page. If the entire timeframe is considered, the visitor will also be identified once. So if individual days in a timeframe are considered, then the visitor will be counted and identified once a day. This means a visitor is identified as a repeat visitor over a long period of time and thus counted just once, even if they have gone through the target process on multiple occasions. These visitors are identified uniquely by their user ID (unique visitors). Number of visitors in reference to the process or page. Number of people who discontinued and skipped the page / Number of people who discontinued and skipped the step. Number of people who discontinued and skipped the step / Number of people who discontinued and skipped the process. The table consists of the following key figures: Key figureĬonversion rate of the person who discontinued and skipped. In order to evaluate the website targets by campaign or medium as well, activate the corresponding attributes via segmentation (see 3). In the table, you can read how successfully your website targets are being reached. Click on Add (see 1) and select the Step segment (see 2) in order to view the individual process steps. Under Basic Reports → Content → Website Targets the table in the first column shows you a list of all the website target processes you have defined. Note that you can only use the same page, url and event once in yourĪctive projects. You can also view, end, duplicate or delete a process. However, you can save the process at any timeĪnd continue editing it later as long as the project has not beenĪctivated. For example, if you have defined * in one process, the page can no longer be used in another target process either.Īfter activating the project via the button “Save and measure” at theīottom of the page, you can no longer edit the number of steps, the Note that URLs that are covered by a wildcard also can no longer be used in another website target process. A URL in one website target process cannot be used in another website target process. ![]() ![]() More information on parameters can be found here ( ). ![]() You will find the list under Account info > Settings > Account > Incorporating GET parameters. Only parameters entered in “Incorporating GET parameters” can be used. Several parameters and parameter values can be used in one step. You can also use a wildcard (*) in the “Parameter value (optional)” field. For example, a parameter can be “Colour” and the value “Red”. Enter the parameter in the “Parameter (optional)” field and the parameter value in the “Parameter value (optional)” field. This is also the name that is displayed in the website targets report when you add the Trigger segment (the combination of pages / events / URLs).You can also use parameters. You can also use a wildcard in the URL (e.g. In the “Please select” input field, enter the URL that you want to use (e.g. Define steps and URLs URLs or a URL pattern with wildcard can also be defined as triggers.For more information on how to implement events on your website, click here ( ). This name or label will then appear in the website targets when you add the segment „trigger“ (the combination of pages / events / URLs) or „Event“.An event used in website target processes cannot be used in another website target process. If available, also enter the event attributes “Type” and “Action”. To do this, enter the event attributes of the event in the input fields “Object” and “Category”. Define steps and events It is also possible to define an event as a trigger in the website targeting process.For more information on pages names check: Pagenames ( ) This name is displayed in the website targets report when you add the “Trigger” segment (the combination of pages / events / URLs) or “Page”.A page used in one website target process cannot be used in another website target process. The “et_pagename” parameter is prioritised as the page name, followed by the -tag of the page. Define steps and pages To define a page as a trigger in the website target process, enter the page name in the input field “Please select” right of the input field “Label” or select an existing page from the drop-down list.Depending on which template type you have selected, a predefined target process is suggested. Select a template Select the process you want to measure. ![]() The procedure in the wizard is then as follows: Click on the “Add” button to define a new With the help of the wizard, which you reach via the gear wheel in theīasic report selection behind “Website targets”, you can create your In the Website Targets report under Basic Reports → Content you can determine how many visitors discontinued the process and where provided they have defined a website target process. Individual pages of the website which describe the process steps. Which a visitor to your website performs. Website targets can be the completion of processes (e.g. ![]()
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